Director HR Transformation & AI · 24+ years of global HR leadership across UAE, GCC and APAC — driving workforce strategy, digital HR and measurable business impact.
Senior HR professional with 24 years of experience across UAE, GCC, Singapore and India — specializing in HR strategy, talent management, learning & development, performance and productivity, process automation and AI-driven workforce transformation.
Direct experience across GCC countries, Singapore and India, with remote exposure to HR practices in South Africa, Malaysia, Thailand, Indonesia, Russia and Australia.
Industry exposure spans Real Estate Master Development, Retail (Fashion, Home & Luxury), Sales & Distribution, Logistics, Hospitality, Food & Beverage, Manufacturing, Ecommerce, Information Technology and Start-Ups.
Career achievements and impact highlights delivered across operating companies, geographies and economic cycles.
Bringing the discipline of enterprise HR together with the new toolkit of AI, automation and data — designed to deliver business outcomes, not just experiments.
Sourcing copilots, screening models and candidate experience automation.
SMART KPI generation, calibration, 9-box modelling and continuous feedback.
n8n, Zapier and RPA orchestrations across the employee lifecycle.
Always-on employee assistants for policy, payroll and case management.
Attrition, performance and workforce-planning models on Power BI + Python.
“Currently pursuing an MSc in AI & Machine Learning to lead next-generation HR transformation.”
University of Birmingham, Dubai · 2024–2026Real Estate Master Developer · Hospitality · F&B · Wellness. Darwinbox HRMS implementation and AI integration to enhance productivity and people efficiency.
Talent strategy for 850 employees across a 1,300+ group workforce. GPTW UAE Top-15 (2024). SMART KPIs, 9-box, Employee Nurture Program, Emiratisation.
Business and people turnaround; integrated strategy, processes, policies and statutory compliance.
Home Furnishing Retail (Omni-channel). 4,000 employees · 7 GCC markets · 45+ nationalities. Oracle ERP, HR MIS & Power BI, COVID-19 safety for 1,800 employees.
Fashion Retail and Sales & Distribution. AED 1B turnover, 2,500 employees. RAMCO HRMS rollout across 16 countries.
Apparel, Sales & Distribution and Manufacturing. $200M business, 250+ retail stores, 500+ management and 2,000+ retail staff.
Luxury & Premium Retail — GUCCI, Bottega Veneta, Jimmy Choo, Calvin Klein Jeans, French Connection.
Food & Beverage / Hospitality. Set up the India business and HR department; managed 200+ employees with international exposure.
Ecommerce & Information Technology.
Early career.
Partnering business leaders to translate commercial strategy into talent, organization and capability decisions.
SMART KPIs, Balanced Scorecard, 9-box, salary reviews, incentive design and recognition programs that move productivity.
Darwinbox, Oracle HCM, RAMCO HRMS, Power BI dashboards and process automation across the employee lifecycle.
Integrating AI into talent acquisition, engagement, analytics and reporting — backed by ongoing MSc in AI & ML.
Let’s build the next generation of HR — together.
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